Prez Akufo-Addo Launches “Destination Ghana” Tourism Project

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President Nana Addo Dankwa Akufo-Addo, on Sunday, 3rd April 2022, launched one of his government’s flagship projects in our tourism sector, dubbed “Destination Ghana”, in London, United Kingdom.

The “Destination Ghana” London event is the first in a series of activities of the “Destination Ghana” project, which has, at its core, the objective of inviting and welcoming the rest of the world to visit Ghana.

Building on the successes of the Year of Return, and with the slow but steady recovery being witnessed in the tourism sector, after the outbreak of the COVID-19 pandemic, President Akufo-Addo noted that interest in nature-based adventure and leisure tourism has grown, offering new opportunities to visitors.

“Ghana has an abundance of these offerings, and that is what we are here to present to the world, using our historical connection with the United Kingdom as a launchpad,” the President said.

He believed that the tourism industry offers a great avenue to deepen Ghana-Britain relations for the mutual benefit of the two countries, adding that “we can turn the tourism and hospitality industry into a major tool for the positive transformation of the Ghanaian economy, and into a win-win situation for investors”.

According to President Akufo-Addo, “Ghana is not only gifted with a rich culture, but is also the best place for doing business in West Africa, as well as the safest and most stable country in the Region, with a governance system that rests on the separation of powers, with an independent Judiciary promoting accountability in public life, and that respects the rule of law, human rights and the principles of democratic accountability. Indeed, she has been for several years the recipient of the largest foreign direct investments in West Africa.”

To this end, President Akufo-Addo indicated that Ghana, over the last few years, in addition to the abundance of natural resources, has embarked on a product improvement plan, where several tourist sites in the country are currently undergoing site renovations.

These, he said, include the Aburi Botanical Gardens, modeled after the famous Kew Botanical Garden here in London, the Yaa Asantewaa Memorial Museum, and the Kente Museum, both in Kumasi.

“Further, an aggressive sector skills development process, under Ghana CARES Obaatanpa Programme, the one hundred billion cedis (GH¢100 billion) post-COVID economic recovery program of the country, is currently ongoing, under the auspices of the Ministry of Tourism, Arts and Culture, and its implementing agency, the Ghana Tourism Authority,” he added.

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